The Oriental Zen Selection short essay incident was a online uproar triggered by Oriental Zen Selection’s official account denying that anchor Dong Yufei was the author of all the short essays. The truth is now unrecoverable, and the company’s power struggles have pushed this matter into the spotlight.
Fish’s seven-second memory will be handed over to AI for writing, having experimented with Bing AI and ChatGPT Plus. The former provided more complete information, while the search engine still obtained more data, but the output blog content was not as complete and had a rigid format; the latter generated content based on keywords, which wasn’t as complete but could obtain full blog content. If given the URLs of reference materials, it could optimize the generated article.
Main Text
The Dongyu He incident, involving a short essay by Oriental Select, is a dispute centered around copyright and creative ownership. Beginning on December 5, 2023, it involved a series of interactions between anchor Dong Yuhe and Oriental Select. This storm not only revealed the complexities of commercial operations but also sparked profound reflections on contemporary commercial culture and online society.
December 5, 2023: Event Origin
- Dongyu Hui, a host from Oriental Zhentan, quickly went viral after reciting “short essays” in a pre-release video.
- Oriental Zhentan stated in the video comments that most of these short essays were created by the copywriting team and not entirely from Dongyu Hui’s own hand.
December 13, 2023: Dong Yufei’s Response
- Dong Yufei published a lengthy article opposing the defamation of anyone under the guise of “fan circles,” stating her position on the matter.
December 14, 2023: Management Response
- Dong Xuhe (CEO of Oriental Zhensheng) released an apology video, admitting to management loopholes within the company.
- Yu Minhong (Chairman of Oriental Zhensheng) also responded to the incident, expressing apologies to Dong Yuhui.
December 16, 2023: Major Decisions
- Oriental Zhentan officially removed Sun Dongxu from the CEO position, with Yu Minhong assuming the role.
- On the same day, Yu Minhong published an apology letter, stating that he would unblock users who had been banned from live streams.
December 18, 2023: Dong Yufei’s New Role
- New Oriental Education & Technology Group appoints Dong Yufei as Chairman and Cultural Assistant of New Oriental Education & Technology Group, concurrently serving as Vice President of New Oriental Culture & Tourism Group. -俞敏洪 (Yu Minhong) revealed that he will establish a studio with Dong Yufei to open new live broadcast accounts and live rooms.
Conclusion and Reflection
This storm was not only a dispute over copyright and creative ownership, but also deeply reflected the collision between culture and commerce. In today’s digital and fragmented era, the ownership of content copyrights has become a topic worthy of deep consideration. The Oriental Sanshifen Incident, not only a media storm, but also a profound reflection on contemporary commercial culture and online society.
As observers, how should we view this collision between culture and commerce? While pursuing commercial interests, how can we protect and respect the creative labor of creators? These questions are worth deep consideration for each of us.