The Oriental Select incident involving short essays is a network controversy triggered by the denial from the official Oriental Select account that Dong Yuhui was the author of all the short essays. The truth is now impossible to verify, and corporate power struggles have pushed this matter into the spotlight.
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Main body
The Dong Yuhui incident involving Oriental Selection is a dispute over copyright and authorship, beginning on December 5, 2023, and involving a series of interactions between the livestreamer Dong Yuhui and Oriental Selection. This controversy not only reveals the complexity of business operations but also prompts deep reflection on contemporary commercial culture and online society.
December 5, 2023: Event Start
- Oriental Selection released a teaser video, and host Dong Yuhui’s recitation of a “short essay” quickly went viral
- Dongfang Zhenxuan stated in video comments that these short essays were mostly created by the copywriting team and not entirely written by Dong Yuhui
December 13, 2023: Dong Yu Hui’s Response
- Dong Yu Hui published a long article, opposing the stigmatization of anyone under the guise of “fan circles,” and stating his position on the matter
December 14, 2023: Management’s Response
- Oriental Selection CEO Sun Dongxue released an apology video, admitting flaws in the company’s management
- Dong Yuhui also received an apology from Dongfang Zhenxuan Chairman Yu Minhong, who responded to the incident
December 16, 2023: Major Decision
- Oriental Selection officially announced that Sun Dongxu is removed from his CEO position, and Yu Minhong will concurrently serve as CEO
- On the same day, Yu Minhong issued an apology letter stating that he would remove the blacklisting of netizens in the livestreaming room
December 18, 2023: Dong Yu Hui’s New Role
- New Oriental Education & Technology Group has appointed Dong Yuhui as Cultural Assistant to the Chairman of New Oriental Education & Technology Group, and concurrently Vice President of New Oriental Tourism Group
- Yu Minhong revealed that he will establish a studio with Dong Yuhui and open new live streaming accounts and rooms
Conclusion and Reflection
This incident is not only a dispute over copyright and authorship, but also reflects the collision of culture and commerce at a deeper level. In the context of this digital age characterized by fragmentation, the ownership of content creation has become a topic worthy of deep consideration. The Oriental Select short essay event is not just a media storm; it’s a profound reflection on contemporary commercial culture and online society.
As observers, how should we view this collision of culture and commerce? While pursuing commercial interests, how can we protect and respect the creators’ labor fruits? These questions are worthy of deep reflection by each of us