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DJI

New Drone Regulations Take Effect, DJI First Gets Blocked in Beijing

After May 1st, when regular people buy a drone, it feels like they are getting more than just a flying camera.

It is more like a flying terminal equipped with identity tracking, trajectory monitoring, and approval mechanisms. The impact of this change on DJI is not simply selling fewer machines; rather, the entire product definition of consumer drones has been rewritten. What DJI can actually do is limited. At least in heavily regulated areas like Beijing, it can only reclaim its distribution channels and then integrate compliance capabilities into both its products and service workflows.